Posts Tagged radio commercial copywriter

Listen to Award-Winning Radio Ad Scripts from the Brits

Posted by dan in Radio on March 14, 2011

Fun radio ad scripts from across the pond and beyond.

Sometimes hearing what other creative sorts are scheming in the wider world can widen one’s sense of creative possibilities. When I say ‘wider world’ in the context of radio ad scripts, I’m sadly relegated to the English speaking world.I might be able to pick up a great idea from non-English print or television ads. But not radio.
So sit back and take in some great radio spots from around the English-speaking world to jolly well broaden your creative horizons and raise the bar for your own brand.

Click below to play some great radio commercials:

great radio commercial scripts and spots

Click here to go to great UK radio commercials

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What Makes for a Good Radio Advertising Campaign?

Posted by dan in Radio, radio advertising campaign on March 7, 2011

A good radio advertising campaign has legs.

This means the concept is strong enough to serve as the basis for several radio ad scripts that can deliver the same message without getting repetitious.

It’s also nice if the concept allows for a bit of latitude to emphasize related benefits from commercial to commercial.  So you have a theme, but you can expand upon it.

My radio advertising campaign will now sprout legs.

Here’s another radio spot advertising the same shopping center within the same campaign as the spot in the last post.  The first script took a guy’s point of view as he raced about town trying to duplicate the shopping expedition he could have undertaken with a lot less stress if he’d just gone to Del Monte Shopping Center.

The radio commercial below takes a mom’s point of view.  It stays firmly within the campaign. It completely supports the tagline: “A to Z with a simple A-to-B”   At the same time, the script deepens the benefit of doing all your shopping in one stop when you have kids in tow.

Del Monte Shopping Center – “The Kids”

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Author: Dan Goldstein

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A Radio Spot that Sells the Idea of a Shopping Mall

Posted by dan in Radio on February 9, 2011

As a copywriter and audio producer, I love pulling off a highly visual and compelling story with a monologue.

I wrote and produced this radio ad script for Del Monte Shopping Center in Monterey, California.  But it’s a pretty universal message about why to do your shopping at the mall.

I realize that a spot that simply illustrates the conveniences of going to a shopping mall may not exactly be pushing a unique selling proposition.

This radio ad script served as more of a gentle reminder to harried consumers.

And the fun this radio commercial brought to the nudging hopefully added a sense of fun and friendliness to the particular shopping center lucky enough to be my client.

Here’s the spot:

Del Monte Shopping Center: “A to Z”

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Author: Dan Goldstein

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