- Radio Commercial Scripts and Production
Posts Tagged radio commercial copywriter
Fun radio ad scripts from across the pond and beyond.
Click below to play some great radio commercials:
A good radio advertising campaign has legs.
This means the concept is strong enough to serve as the basis for several radio ad scripts that can deliver the same message without getting repetitious.
It’s also nice if the concept allows for a bit of latitude to emphasize related benefits from commercial to commercial. So you have a theme, but you can expand upon it.
My radio advertising campaign will now sprout legs.
Here’s another radio spot advertising the same shopping center within the same campaign as the spot in the last post. The first script took a guy’s point of view as he raced about town trying to duplicate the shopping expedition he could have undertaken with a lot less stress if he’d just gone to Del Monte Shopping Center.
The radio commercial below takes a mom’s point of view. It stays firmly within the campaign. It completely supports the tagline: “A to Z with a simple A-to-B” At the same time, the script deepens the benefit of doing all your shopping in one stop when you have kids in tow.
Del Monte Shopping Center – “The Kids”
Author: Dan Goldstein
As a copywriter and audio producer, I love pulling off a highly visual and compelling story with a monologue.
I wrote and produced this radio ad script for Del Monte Shopping Center in Monterey, California. But it’s a pretty universal message about why to do your shopping at the mall.
I realize that a spot that simply illustrates the conveniences of going to a shopping mall may not exactly be pushing a unique selling proposition.
This radio ad script served as more of a gentle reminder to harried consumers.
And the fun this radio commercial brought to the nudging hopefully added a sense of fun and friendliness to the particular shopping center lucky enough to be my client.
Here’s the spot:
Author: Dan Goldstein
About Freelance Copywriter Dan Goldstein
I write copy to get results.
But flat-footedly asking for those results doesn't always work. You have to get your customers' attention, convince them you understand their problems, needs and desires, and then present a compelling solution in a memorable way. I offer copywriting services in all media, including the Web, that jump through all these hoops with enough style to enhance your image while scoring sales.
I spent the first part of my career as a copywriter at major advertising agencies.
I worked for a wide range of clients on everything from food and beverage accounts to financial services to travel, real estate, restaurants, and much else. Along the way, I picked up numerous awards, including a Clio.
I now offer my copywriting services directly to businesses as well as advertising agencies and design firms.
You can contact me with questions about copywriting or to get to work on your next piece of powerful communication.
You can also subscribe to my blog for hopefully pithy and entertaining insights on advertising copywriting and the creative process.
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