- Radio Commercial Scripts and Production
8 Steps to Great Radio Commercials
Here’s how you and I can create great radio ad scripts and produce outstanding spots:
1. We Talk.
Together we determine what you hope to communicate in your radio commercials and what specific action or results you want to achieve. You communicate any legal requirements or prohibitions or company policies that would impact the direction or wording of the commercial. You also specify any other requirements affecting the writing or production of the commercial, such as: live announcer or jingle tags for the end of the spot. At this time you pay me half my fee to commence work.
2. I Go Off and Create Ideas for Your Radio Commercial.
3. We Talk Again. I Present My Concepts for Commercials to You.
We discuss these creative approaches and determine which best meet your advertising objectives and requirements. We agree on any changes or refinements and you give me the go-ahead to write the script. (NOTE: One concept generates one script, which generates one produced commercial.)
4. I Leave and Write the Script.
5. We Talk Again. You Approve the Script for Production.
This is when we determine any tweaks or minor rewrites that might be needed. If, after approving the concept, your plans change and you do not wish to proceed, you may stop the process for a cancellation fee per radio ad script.
6. I Prepare for Production.
I handle all the details prior to the actual production date. For example, I will cast the actors who are to perform in the commercial, book the time in the studio, and gather or create any sound effects or stock music needed. Relax. You’re in good hands.
7. I Produce the Spot.
You, the actors, and I meet at the recording studio. You watch and listen as I walk the actors through the script several times. Of course, you can also listen in remotely.
After I feel I have the actors performing roughly to my satisfaction, I ask you for your input. You are also very helpful in approving any cuts in the script that might be needed in order to make your commercial come in on time. By the end of the day you will have a finished commercial. This does not mean we can’t make changes on your finished production later. We can. Just keep in mind that once all present approve the produced spot, you will need to pay for any further costs of adjusting or remaking the spot, such as actors, studio time, materials, or dubs. My further involvement is billed at an additional $85 an hour.
8. You Enjoy Great Results.
No one can guarantee advertising results. But my radio ads have an uncanny track record of packing showrooms, creating runs to the bank, ringing phones off hooks, and raising awareness and image at the same time. I look forward to creating similarly successful results for you.