Radio Commercial Scripts and Production
Here’s the kind of radio I write and produce.
I’ve had clients yank spots off the air because they couldn’t handle the call volume. I won the Silver Microphone Best Use of Humor in a Radio Commercial national award.
You may notice the use of humor in much of my work. This technique is used strictly as a tool to deliver the advertiser’s message in a memorable, motivating way. So while the spots are big fun and have won big awards, the biggest kick is the results they get.
These techniques work equally well for Web audio and other marketing messages.
Take a Short Guided Radio Tour:
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Or listen to some individual radio commercials:
| Cowrobics |
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| Stretch Your Paint |
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| Blind Date |
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| True Confessions |
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| Mr. Voice of Seattle |
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| Business Hall of Shame |
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How I Work with You to Create Great Radio Commercial Scripts and Spots
If you would like to get me going on some radio commercials, you may want to get a quick walk through of the
8 Steps to Great Radio Spots that serve as very helpful guidelines for our collaboration.
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About Freelance Copywriter Dan Goldstein
I write copy to get results.
But flat-footedly asking for those results doesn't always work. You have to get your customers' attention, convince them you understand their problems, needs and desires, and then present a compelling solution in a memorable way. I offer copywriting services in all media, including the Web, that jump through all these hoops with enough style to enhance your image while scoring sales.
I spent the first part of my career as a copywriter at major advertising agencies.
I worked for a wide range of clients on everything from food and beverage accounts to financial services to travel, real estate, restaurants, and much else. Along the way, I picked up numerous awards, including a Clio.
I now offer my copywriting services directly to businesses as well as advertising agencies and design firms.
You can contact me with questions about copywriting or to get to work on your next piece of powerful communication.
You can also subscribe to my blog for hopefully pithy and entertaining insights on advertising copywriting and the creative process.
