Product Launch: Emperor Norton’s Original San Francisco Sourdough Snacks


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that Changed the Snackscape of America

Emperor Norton was a mad vagrant who wondered the streets of early San Francisco with two mutts. This self proclaimed ‘Emperor of the United States and Protector of Mexico’ was matched with San Francisco’s legendary sourdough bread to launch a new snack.

I tapped out a few fun monologues of the Emperor, in the full exuberance of his psychosis, introducing his incredibly crunchy and flavorful creation. He feared the crunch factor was setting off earthquakes.

But that didn’t fly with focus groups. So I cooked up a tall tale that made Emperor Norton a sort of Paul Bunyan of the snack aisle.  Also produced the soundtrack.

Silver Addy in the Animation category.



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