Dan Goldstein Copywriting Services
Product Launch: Emperor Norton’s Original San Francisco Sourdough Snacks
Print and Radio Ads
that Helped Change the Snackscape of America
Emperor Norton was a mad vagrant who wondered the streets of early San Francisco with two mutts. This self proclaimed ‘Emperor of the United States and Protector of Mexico’ was matched with San Francisco’s legendary sourdough bread to launch a new snack.
I tapped out a few fun monologues of the Emperor, in the full exuberance of his psychosis, introducing his incredibly crunchy and flavorful creation. He feared the crunch factor was setting off earthquakes.
But that didn’t fly with focus groups. So I cooked up a tall tale that made Emperor Norton a sort of Paul Bunyan of the snack aisle. Also produced the soundtrack.
Silver Addy in the Animation category.
About Freelance Copywriter Dan Goldstein
I write copy to get results.
But flat-footedly asking for those results doesn't always work. You have to get your customers' attention, convince them you understand their problems, needs and desires, and then present a compelling solution in a memorable way. I offer copywriting services in all media, including the Web, that jump through all these hoops with enough style to enhance your image while scoring sales.
I spent the first part of my career as a copywriter at major advertising agencies.
I worked for a wide range of clients on everything from food and beverage accounts to financial services to travel, real estate, restaurants, and much else. Along the way, I picked up numerous awards, including a Clio.
I now offer my copywriting services directly to businesses as well as advertising agencies and design firms.
You can contact me with questions about copywriting or to get to work on your next piece of powerful communication.
You can also subscribe to my blog for hopefully pithy and entertaining insights on advertising copywriting and the creative process.
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