Dan Goldstein Copywriting Services
Pacific Plan Financial Campaign
Play the radio commercial associated with this campaign:
“That’s not very interesting, Mrs. Smith.”
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A Boring Financial Copywriting Assignment Made for Exciting Ads and Results
Any of you out there who would pass up a 10% return on your investment, year in, year out, because it lacked excitement, raise your hand.
I thought so.
The challenge here was to communicate the excitement of investment boredom. To do that, I tried to write amusing, but pointed radio and print that had fun with repetition and boredom.
As it turns out, these ads rang the phone off the hook. And when I moved agencies shortly after this campaign broke, Pacific Plan followed me to my new agency.
This was the very first radio spot I got to cast and direct. The experience set my brain on fire. Or, as Mrs. Smith might put it, it’s nice to keep creative control of your creative project.
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About Freelance Copywriter Dan Goldstein
I write copy to get results.
But flat-footedly asking for those results doesn't always work. You have to get your customers' attention, convince them you understand their problems, needs and desires, and then present a compelling solution in a memorable way. I offer copywriting services in all media, including the Web, that jump through all these hoops with enough style to enhance your image while scoring sales.
I spent the first part of my career as a copywriter at major advertising agencies.
I worked for a wide range of clients on everything from food and beverage accounts to financial services to travel, real estate, restaurants, and much else. Along the way, I picked up numerous awards, including a Clio.
I now offer my copywriting services directly to businesses as well as advertising agencies and design firms.
You can contact me with questions about copywriting or to get to work on your next piece of powerful communication.
You can also subscribe to my blog for hopefully pithy and entertaining insights on advertising copywriting and the creative process.
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