Dan Goldstein Copywriting Services
Almaden Vineyards Print Ad
In my copywriterly research for this account, I came across a founding date of 1852.
That seemed like a very early start for a California winery. In fact, this date established Almaden as California’s oldest ongoing winery.
After some dogged internal campaigning, I got the agency to bring the above positioning before the esteemed client.
When they gave it a shot after years of “This-is-my-lovely-patio-and-this-is-my-favorite-jug-wine-join-the-party” ads, research demonstrated a distinct rise in perceived quality.
This was a nice image boost to build jug sales, and a must-have if you want to launch a varietal line.
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About Freelance Copywriter Dan Goldstein
I write copy to get results.
But flat-footedly asking for those results doesn't always work. You have to get your customers' attention, convince them you understand their problems, needs and desires, and then present a compelling solution in a memorable way. I offer copywriting services in all media, including the Web, that jump through all these hoops with enough style to enhance your image while scoring sales.
I spent the first part of my career as a copywriter at major advertising agencies.
I worked for a wide range of clients on everything from food and beverage accounts to financial services to travel, real estate, restaurants, and much else. Along the way, I picked up numerous awards, including a Clio.
I now offer my copywriting services directly to businesses as well as advertising agencies and design firms.
You can contact me with questions about copywriting or to get to work on your next piece of powerful communication.
You can also subscribe to my blog for hopefully pithy and entertaining insights on advertising copywriting and the creative process.
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