- Radio Commercial Scripts and Production
Almaden Vineyards Print Ad
In my copywriterly research for this account, I came across a founding date of 1852.
That seemed like a very early start for a California winery. In fact, this date established Almaden as California’s oldest ongoing winery.
After some dogged internal campaigning, I got the agency to bring the above positioning before the esteemed client.
When they gave it a shot after years of “This-is-my-lovely-patio-and-this-is-my-favorite-jug-wine-join-the-party” ads, research demonstrated a distinct rise in perceived quality.
This was a nice image boost to build jug sales, and a must-have if you want to launch a varietal line.Author: Dan Goldstein