S&W Fine Foods Print Ad

advertising copywriter food print ad

 

A Food Ad that Put Every Other Food Ad in the Magazine in Doubt

The concept here was to raise readership awareness that food photography often involves retouching.

So the consumer isn’t always going to get what the ad promises–except that this print ad campaign does promise that what you get is as good as what you see in the print ad.

Author: Dan Goldstein
Web Design & Programming by Patrik Hertzog / Exhibit8.com