Posted by dan in copywriter, Radio, radio ad scripts on December 21, 2011
And the wise radio commercial copywriter answers their entreaty by summoning the spirit to craft a new tale out of an age-old story.
Over the next few posts, in that spirit, I’ll bring you some of my summonings. This first spot is built on another tale, Dickens’ “A Christmas Carol.”
I resurrected Ebeneezer Scrooge to help Stonestown Shopping Center ring in the season.
The obvious inspiration was the promotional tie-in with San Francisco’s ACT production of this Dickens tale.
I was also lucky enough to cast Sydney Walker as Scrooge. Sydney played Scrooge in ACT’s production for many years.
Ebeneezer will be haunting this blog again soon…
“Flick That Switch”
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But flat-footedly asking for those results doesn't always work. You have to get your customers' attention, convince them you understand their problems, needs and desires, and then present a compelling solution in a memorable way. I offer copywriting services in all media, including the Web, that jump through all these hoops with enough style to enhance your image while scoring sales.
I worked for a wide range of clients on everything from food and beverage accounts to financial services to travel, real estate, restaurants, and much else. Along the way, I picked up numerous awards, including a Clio.
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