Archive for category radio ad scripts

Radio Ad Scripts for the Holidays

Every Holiday Season the Wise Merchants Make Their Way to the Lowly Manger of the Radio Ad Script Writer.

And the wise radio commercial copywriter answers their entreaty by summoning the spirit to craft a new tale out of an age-old story.

Over the next few posts, in that spirit, I’ll bring you some of my summonings.  This first spot is built on another tale, Dickens’ “A Christmas Carol.”

I resurrected Ebeneezer Scrooge to help Stonestown Shopping Center ring in the season.

The obvious inspiration was the promotional tie-in with San Francisco’s ACT production of this Dickens tale.

I was also lucky enough to cast Sydney Walker as Scrooge.  Sydney played Scrooge in ACT’s production for many years.

Ebeneezer will be haunting this blog again soon…

“Flick That Switch”

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Radio Ad Script Nightmare

It seems nobody can catch Tim Dauber in his artful misuse of house paint–except, perhaps, Tim Dauber. Pay particular attention to the word “perhaps.”

This radio ad script‘s title was “Nightmare,”…and it nearly was.

When I presented this script to my marketing friends at Kelly-Moore Paint Company, they brought it to the Big Guy upstairs, who green-lighted production. (And why wouldn’t he?  Kelly-Moore was more than holding it’s own as the industry was sagging. They attributed their immunity to the slump to Tim’s immunity to K-M.)

When the marketing team brought the finished radio spot back upstairs for final approval before broadcast, the Big Guy decided not to run it because “It sounds like a nightmare.”

Go figure.

He slept on it and, a few days later, decided to air it.

Whew.

This was the last spot of this radio advertising campaign. In future posts I’ll return to my work for Kelly-Moore to show how I built further campaigns on Tim Dauber’s back.

“Nightmare”

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