Archive for category radio ad scripts

Radio Ad Scripts for the Holidays

Every Holiday Season the Wise Merchants Make Their Way to the Lowly Manger of the Radio Ad Script Writer.

And the wise radio commercial copywriter answers their entreaty by summoning the spirit to craft a new tale out of an age-old story.

Over the next few posts, in that spirit, I’ll bring you some of my summonings.  This first spot is built on another tale, Dickens’ “A Christmas Carol.”

I resurrected Ebeneezer Scrooge to help Stonestown Shopping Center ring in the season.

The obvious inspiration was the promotional tie-in with San Francisco’s ACT production of this Dickens tale.

I was also lucky enough to cast Sydney Walker as Scrooge.  Sydney played Scrooge in ACT’s production for many years.

Ebeneezer will be haunting this blog again soon…

“Flick That Switch”

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