It seems nobody can catch Tim Dauber in his artful misuse of house paint–except, perhaps, Tim Dauber. Pay particular attention to the word “perhaps.”

This radio ad script‘s title was “Nightmare,”…and it nearly was.

When I presented this script to my marketing friends at Kelly-Moore Paint Company, they brought it to the Big Guy upstairs, who green-lighted production. (And why wouldn’t he?  Kelly-Moore was more than holding it’s own as the industry was sagging. They attributed their immunity to the slump to Tim’s immunity to K-M.)

When the marketing team brought the finished radio spot back upstairs for final approval before broadcast, the Big Guy decided not to run it because “It sounds like a nightmare.”

Go figure.

He slept on it and, a few days later, decided to air it.

Whew.

This was the last spot of this radio advertising campaign. In future posts I’ll return to my work for Kelly-Moore to show how I built further campaigns on Tim Dauber’s back.

“Nightmare”

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