Ad Campaign development for Handy Andy Appliances Continued
In a previous post I explored how creative confinement actually led to creative liberation. Having the rather ordinary tagline “Nobody but nobody sells for less.” actually freed me to explore every way that claim could be contradicted and proved.
One direction within the overall direction was to dramatize examples of how one might sell appliances, TVs, etc. for less than my client.
The following radio and TV ad scripts provide the answer while underscoring the wisdom of going to Handy Andy.
“Lucky Day” 60-Second Radio
“Greedy Stevie” 10-Second Television
You can see and hear how the ideas keep flowing from a ho-hum tagline here…Author: Dan Goldstein