Since I’m in the business of providing radio commercial scripts and production, it seemed like a good idea to create a radio ad to sell my services.
So that’s what I did. It was great being my own client, except for the part where I had to pay for the airtime. Plus recording studio time, and, of course, the voice talent. At least my actor buddies let me hire them at scale. And I voiced the end tag–with a phone number, I’m sorry to say, that is no longer my phone number.
It felt a little strange to pay to bray about my prowess at creating radio ads.
But it was the perfect way to not just make wild claims, but to prove those claims to the entire San Francisco Bay Area in the very spot I was airing.
So I tooted my own horn.
Hey, I’m in advertising after all.
Funnily enough, it worked.
Every time the ad played, my phone rang.
One of those calls was from the publicity manager for Beach Blanket Babylon. I wound up writing a few scripts for Steve Silver.
Other leads shook out.
Here’s my radio commercial to sell my radio commercials. Let me know what you think.
“Hal’s Hall of Humiliation”
Author: Dan Goldstein