Visual Radio Ad Production
Part of the secret of the visual nature of this radio ad campaign‘s radio commercials is in the scripting, acting and production that keep Tim shifting points of view between confiding in his listeners, and putting on another face for his wife and others.
I cast Mike McShane, a wonderful actor, to play Tim Dauber. Mike has gone on to perform lots of great roles in film, television and stage. Some may remember him on Seinfeld as Kramer’s nemisis, Franklin Delano Romanowski.
He masterfully shifted between chatting openly with us, sidestepping into his glad handing domestic persona for Claire, and even craftily slipping us an occasional conspiratorial aside right in front of his adversaries–and then getting caught at it–and then wriggling out of it.
In this radio commercial, Tim Dauber continues his career in bad house painting despite Nosey Neighbor Neil, who’s wise to him.
Author: Dan Goldstein