Radio Advertising Campaign Antihero Tim Dauber Has Legs

That’s what they say about an advertising concept
that is extendable, expandable, and, hopefully, effective.

It can keep going.

Tim Dauber seemed to walk that talk by engaging the listener in his ongoing domestic struggles with wife Claire.

As I was asked to create radio spot after radio spot in this radio advertising campaign, Tim’s backhanded advocacy of Kelly-Moore Paints played out many ways.

Here’s how it went down when Tim’s wife wanted to move out of their mispainted house…
Tim Dauber paints the door shut on moving in
“Realtor”

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Stay tuned to hear me and Tim Dauber keep slapping down this radio advertising campaign and painting more indelible radio spots.

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Author: Dan Goldstein

freelance copywriter, radio advertising campaign, radio commercial copywriter, radio commercial scripts

This entry was posted on October 21, 2011, 7:27 pm and is filed under ad campaign, copywriter, Radio, radio advertising campaign. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

About Freelance Copywriter Dan Goldstein

I write copy to get results.

But flat-footedly asking for those results doesn't always work. You have to get your customers' attention, convince them you understand their problems, needs and desires, and then present a compelling solution in a memorable way. I offer copywriting services in all media, including the Web, that jump through all these hoops with enough style to enhance your image while scoring sales.

I spent the first part of my career as a copywriter at major advertising agencies.

I worked for a wide range of clients on everything from food and beverage accounts to financial services to travel, real estate, restaurants, and much else. Along the way, I picked up numerous awards, including a Clio.

I now offer my copywriting services directly to businesses as well as advertising agencies and design firms.

You can contact me with questions about copywriting or to get to work on your next piece of powerful communication.

You can also subscribe to my blog for hopefully pithy and entertaining insights on advertising copywriting and the creative process.

Dan Goldstein Copywriting Services