Radio Advertising Campaign Antihero Tim Dauber Has Legs


That’s what they say about an advertising concept
that is extendable, expandable, and, hopefully, effective.

It can keep going.writing visual radio spots

Tim Dauber seemed to walk that talk by engaging the listener in his ongoing domestic struggles with wife Claire.

As I was asked to create radio spot after radio spot in this radio advertising campaign, Tim’s backhanded advocacy of Kelly-Moore Paints played out many ways.

Here’s how it went down when Tim’s wife wanted to move out of their mispainted house…
Tim Dauber paints the door shut on moving in
“Realtor”

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Stay tuned to hear me and Tim Dauber keep slapping down this radio advertising campaign and painting more indelible radio spots.

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