A Radio Spot that Sells the Idea of a Shopping Mall

As a copywriter and audio producer, I love pulling off a highly visual and compelling story with a monologue.

I wrote and produced this radio ad script for Del Monte Shopping Center in Monterey, California.  But it’s a pretty universal message about why to do your shopping at the mall.radio ad script

I realize that a spot that simply illustrates the conveniences of going to a shopping mall may not exactly be pushing a unique selling proposition.

This radio ad script served as more of a gentle reminder to harried consumers.

And the fun this radio commercial brought to the nudging hopefully added a sense of fun and friendliness to the particular shopping center lucky enough to be my client.

Here’s the spot:

Del Monte Shopping Center: “A to Z”

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Enter Your Mail Address

, , ,

  1. No comments yet.
(will not be published)

Web Design & Programming by Patrik Hertzog / Exhibit8.com