A Radio Spot that Sells the Idea of a Shopping Mall


As a copywriter and audio producer, I love pulling off a highly visual and compelling story with a monologue.

I wrote and produced this radio ad script for Del Monte Shopping Center in Monterey, California.  But it’s a pretty universal message about why to do your shopping at the mall.radio ad script

I realize that a spot that simply illustrates the conveniences of going to a shopping mall may not exactly be pushing a unique selling proposition.

This radio ad script served as more of a gentle reminder to harried consumers.

And the fun this radio commercial brought to the nudging hopefully added a sense of fun and friendliness to the particular shopping center lucky enough to be my client.

Here’s the spot:

Del Monte Shopping Center: “A to Z”

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